moments of Jose's life

Mobile Coffee

Last Sunday evening, this McCafe mobile truck attracted my attention when I was waiting at the bus stop on the opposite side. Innovative idea followed by impressive realisation, this time McDonald deserved a big round of applause.

The whole design stimulates customers' desire for a cup or two freshly brewed coffee. Firstly, the LED panel flashed a clear message of the 24-hour coffee service. Secondly, the transparent part of the truck aroused customers' interest in how the staff prepare the coffee. Lastly, the big cup of coffee graphic and the coffee-cup shape table stood at road side were tempting enough to stop coffee lovers for a drink.

Is McDonald successful in expanding the business to the coffee drinker market segment? I would say they took off nicely, are rising up gradually, but still half way to go. At the moment, the Starbucks kingdom is still dominating.

To adapt to the Cantonese culture, the market response may be even better if the mobile McCafe truck includes milk tea in their servings.

張貼者：Jo Fung @ 晚上11:06